All of us have chosen to create our business on the web and we have made it possible thanks to all the tools that the internet offers us, to the means that we can use to disseminate our content. We cannot complain absolutely about anything because without a doubt the web has saved us from many crises. We have lived through difficult times as a society, changes that we never expected to happen and when we believed that we could not do anything, the web gave us the answers to all our doubts.

The Internet made things much easier for us but we have created ideas that have allowed us to start our own business and make this our source of passive income.

But when we create a brand doubts always arise and we don't know where to go. Everything that's technological, digital is new for many people and in this case it is difficult for us to choose a platform or software to carry out our business for it to be really successful and above all profitable. We are lucky that there are many programs on the Internet to start creating and spreading the business that we have in mind.

Let's start from the beginning. Do we know what e-commerce platforms are? We can define them as the tools that we are going to use to create a type of business. It is the necessary software to create our online store and sell our products.

We can distinguish two types of e-commerce ,those platforms developed ad-hoc by a developer for a specific website and, on the other hand, the software that offers templates where we can launch our business, incorporating only some specific features or plug-ins that we need.

Let's look at eight of the best available and most popular platforms on the e-commerce web:

1- . Prestashop: it is one of the most used e-commerce platforms in Spain, based on PHP. It is an open source online store, so its implementation is free and the only thing you will have to pay for will be the specific templates or plug-ins, if you need them.

2- . Intershop: it is a leading tool for creating B2B or omnichannel online stores. It is stable and scalable when developing the product. On the other hand, it is very adaptable to complex business environments, such as a B2B business. Regarding development, it has a simple, fast and very friendly back-office.

3- Magento: it is the Adobe program to create your online store. It is a very complete and sophisticated software. It is an ideal tool for large-scale projects because it has an infinite number of modules. It is very scalable and you can have practically any functionality that you can imagine for your store.

4- Commercetools: This is a program to create online stores of which we are partners, in Incentro. It is a headless e-commerce solution; Cloud-based, enabling you to create innovative omnichannel shopping experiences. It is a very versatile e-commerce software, being headless, ideal for creating large-scale projects, regardless of whether it is B2B or B2C.

5- . Shopify: This is a turnkey e-commerce solution. Shopify charges a small monthly subscription and sales commission in exchange for a template. It is a perfect tool to create online stores to test products without investing a lot of time or money, since you receive a template in which to upload your products and in a few hours you can have your e-commerce up and running.

6- Zen Cart: This e-commerce software has been on the market for a long time, so its user community is very extensive. It has numerous customization options and, having such a large user community, a lot of information available.

7- Episerver: it is a great choice for your e-commerce, whether it is B2C or B2B, Gartner recently named it a Leader, so it is not just us. It is an easy-to-use e-commerce platform with large applications aimed at hyper personalization, where the user is the center.

8- OpenCart: it has more than 13,000 customization modules, so it is really scalable. One of the main advantages over other e-commerce platforms is that it has 20 different payment options.

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