Skills, capacities, knowledge, experience... it's everything that makes the human being special, something that we all have but that very few of us know how to make the most of. What do we do with all this? It's a simple answer, we monetize it. It may sound a bit weird and pretentious, but today people want to depend on ourselves, be our own boss, pass on everything we know and have learned through out our academic careers. We want to be able to manage our schedule and our business, create and earn the money that we have wanted so much.
Surely it may seem a bit complicated and that it is out of your reach but... it really isn't. The most important thing is that you know what to do and how to achieve your goals by posing new challenges, embarking on new paths and valuing your experience and wisdom.
In this article, we want to emphasize how to monetize your knowledge, through what means and in this way achieve that financial freedom that you long for. Let's get to know the terms a little so that you can enter the field of knowledge monetization.
What is monetizing? It is the procedure that is carried out to convert a certain thing into money, it is that activity that takes place through different physical and digital platforms. Being able to monetize implies obtaining a new source of income from the movement you make within a brand or a company.
In order to monetize your knowledge, it is necessary that you know where you want to go and what it is that people would be interested in about you, always representing the business you want to start. Many people are afraid to take this first step, because they think that they can go wrong and not get any benefit or maybe they do not know how to do it. The idea is that you can discover what your potential is, what you are capable of and how much time you will dedicate to your venture.
We seek to work in a much more comfortable way, without limits, but we must do so with responsibility and dedication if we want to obtain positive results. It's not just about jumping in and sitting around. Like all work, this requires planning, organization, knowledge and management.
As we have already expressed in previous lines, we need to be clear about what we want to monetize, what info product we are going to offer to our users. For that, we must carry out a process to start undertaking in the best way and monetize your knowledge.
1- RECOGNIZE AND DETERMINE OUR KNOWLEDGE
We have surely carried out an academic training that allows us to specialize in a certain subject. We can know a lot, for example, about art, music, technology, communications, marketing, advertising, business, etc. The idea is that we can recognize in what we express ourselves best to transmit our knowledge.
2- CHOOSE WHAT WE ARE GOING TO MONETIZE THROUGH OUR KNOWLEDGE
It has a lot to do with the first step, but we must be clear about what type of activity we will carry out, since through our knowledge we can create a product or teach in an educational way. That is why we must ask ourselves what we are good at and what we want to sell to people.
3- LOOKING FOR THE MEANS OR THE WAY TO CREATE IT
Some people decide to undertake from a physical space but most choose to do it through digital platforms, through the web, due to its great reach and the access that people have when wanting to buy a certain product or service. That is why it is always advisable to investigate and analyze the monetization of knowledge onthe Internet, since it offers us multiple tools and resources to do it without making mistakes.
4- DEVELOP A STRATEGIC PLAN TO MAKE OUR INFOPRODUCT WORK
It is important that we carry out a strategic idea so that what we offer reaches many people as possible and catches their attention so they manage to buy our info-product. Keep in mind that it must be highly attractive, that it can meet the needs of customers, that it is dynamic and that it reaches the perspectives of others.
5 - CHOOSE THE RIGHT PLATFORM AND DESIGN IT
If we decide to monetize through new technologies, we must choose the right platform and the Internet offers us many. It is about being able to design our platform so that people can have access toit and like everything they see on it. It is clear that the content and its aesthetics are important when it comes to making money on the networks.
6- CARRY OUT A MARKETING IDEA / PROJECT
Having a marketing plan means planning the promotion of what we are going to sell. Remember that the first impression must be the best so that customers feel that they must buy a certain product and we can generate an income. You must analyze your product, what your target audience will be, know and investigate their tastes and preferences, why they need your knowledge.
7- PUBLISH OUR KNOWLEDGE
Advertising is vital in a business, it is the basis of your sales, the engine that drives customers to want to buy. Whatever it is you want to monetize, be it providing your knowledge through teaching and creating an info product, it needs a good promotion to make it worth planning and executing.
8- MONITOR OUR SALES
You may get a lot of sales at the beginning or maybe not, but you should know that whatever the result, you must be constant and look for ways to improve or even offer more things. The follow-up you do will help you know more about the people who access your platform and what they need, as well as find a way to attract even more audience.
How do we monetize our knowledge? You must create, undertake, transmit and manage everything you know in a magical, charming and necessary way for others. It is the only way in which you can earn money independently and using your knowledge.